Thursday, July 30, 2009

Is Hockey Still A Major Sport?

By Denise I Smithson

Not very long ago, hockey was right up there with NFL Football, NBA Basketball and Major League Baseball as one of the most popular sports in the US. The other three are still going strong, with the NFL still dominant in the American sports scene.

In fact, hockey is not truly considered to be in that big four grouping any longer. Of course, a more accurate description of the sports climate might show that NASCAR and MMA have joined the NFL, NBA and MLB in that top tier. Hockey however is on the outside looking in, no longer enjoying the popularity it once did.

How did this happen to the NHL? Was it the entire season that was lost to the lockout that did this? No, that wasn't the reason, that lost year to the lockout was actually a symptom of the problem itself. The lockout was held because salaries were getting out of control and many franchises, outside of the most popular ones such as the New York Rangers and Detroit Red Wings, simply could not afford to keep paying as much to their players as they were.

They weren't making enough revenue to pull it off. Revenue is brought in for sports teams through several areas, the most important of which are television rights and ticket sales. As the popularity of the sport waned, these sources of income did as well. Therefore the lockout was a result of the problem, not the cause of the problem.

While the lockout wasn't in itself the cause of the NHL's problems, it certainly didn't help. When hockey returned to television in the 2005-2006 season, ESPN passed on the broadcast rights for NHL games. OLN (now known as Versus) picked up the broadcast rights - this network has a much smaller reach than ESPN and correspondingly shallower pockets. As a result, the NHL continues to have financial difficulties and many hockey fans are unable to receive NHL games at all, something that does not bode well for the NHL's ability to recapture the attention of sports fans.

There is also the problem that many fans think that hockey is a sport which doesn't lend itself well to the medium of television. Fans prefer to watch hockey games in person; and NHL games are often sold out. However, hockey fans think that some of the speed and the finesse of the sport are lacking in televised games. Sadly, this has led to hockey being harder and harder to watch at all and there are a lot of people who may never know just what they're missing.

While it has slipped from the top four and there are some problems which need to be ironed out to truly convey all of the action and excitement of NHL hockey on TV, if the league can find a new broadcast carrier with a larger market share, it may still be able to return to its former status as one of the most important American sports. The NHL may be down, but it's too early to count it out just yet.

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